Services – Apple and Anchor

Our Services

Work that moves your brand from invisible to impossible to ignore.

We’re not a production shop. We’re strategic partners who help founder-led businesses and mission-driven organizations get clear, get aligned, and show up in a way that actually reflects who they are. Everything we do starts with strategy — because beautiful work built on a shaky foundation won’t hold.

ENTRY POINT

The Brand Foundation Intensive

You know what you stand for. Your brand isn’t saying it yet.

If your work is strong but people still don’t quite get it — if your content looks professional but doesn’t sound like you — this is the session that fixes it.

In one focused 90-minute private session, we build the foundation your brand has been missing.

Best for: Founders and leaders whose work has outgrown their brand — and who are ready to be seen clearly.

Reserve Your Spot →

What's Included

Pre-session brand audit + intake questionnaire
90-minute private working session with Jess via Google Meet
Brand positioning review: what's working, what isn't, and why
Messaging clarity framework: how to talk about what you do so it actually lands
Service architecture review: whether your offers are structured so buyers know where to start, what to choose, and why to stay
Visual direction audit: whether your look matches your mission
Recorded video walk-through of all findings: a narrated presentation of everything Jess found and recommends, in her voice
Prioritized action plan with specific next steps
Written summary delivered within 48 hours
Optional 30-day check-in call

Tier 01

FULL ENGAGEMENT

The Brand System

Build a brand that actually reflects who you are.

You’ve outgrown your brand — or maybe you’ve never had one that truly fit. The Brand System is our comprehensive strategy and identity engagement for organizations ready to stop piecing things together and start showing up with clarity, consistency, and conviction.

We start with strategy, then build the visual and verbal system that expresses it. The result isn’t just a logo — it’s a brand your whole team understands and your audience trusts immediately.

Best for: Growing businesses and nonprofits ready for a strategic rebrand or building their brand foundation for the first time.

What's Included

Brand Foundation Intensive (included)
Brand strategy document
Positioning, audience + differentiation
Messaging pillars + brand voice guide
Logo + visual identity system
Brand guidelines
Project management from start to finish
Website design + copy available as add-on

Tier 02

ONGOING PARTNERSHIP

The Creative Partnership

A strategic brand partner — without the full-time hire.

Some organizations don’t need a one-time project. They need someone thinking alongside them — consistently, strategically, and with the authority to steer. The Creative Partnership brings Jess and the Apple & Anchor team into your world as an ongoing creative and strategic extension of your leadership.

Best for: Nonprofits, growing companies, and founder-led businesses that need consistent creative leadership without a full in-house team.

3-month minimum · Onboarding included · Retainer investment and scope discussed during our conversation.

8 design hours/month
Monthly strategy session with Jess
Brand stewardship
Priority turnaround

Tier 03

16 design hours/month
Bi-weekly sessions with Jess
Copywriting support
Campaign oversight

24+ design hours/month
Weekly touchpoint with Jess
Full fractional creative direction
Strategy, messaging + execution

still deciding

Not sure where to start?

Most of our best relationships started with a single conversation. Tell us where you’re stuck, what you’re building, or what’s not working — and we’ll tell you honestly what we think would help most.

With 20+ years of brand strategy experience and a team that cares deeply about the work we put into the world, we’re not here to sell you a package. We’re here to help you build something worth remembering.