
The real problem
Most businesses we talk to aren’t struggling because they do bad work. They’re struggling because their brand makes them look like everyone else — and in a market full of options, looking interchangeable is the same as being invisible.
We hear versions of this every week:
If any of those sound familiar, the problem isn’t your marketing budget. It’s positioning. And that’s exactly what we fix.
We help founder-led businesses uncover what makes them impossible to ignore — then build the brand system to prove it.
There's no shortage of people who can make something look good. What's rare is someone who can take the complex, messy, hard-to-articulate thing that makes your business genuinely different — and turn it into a brand that communicates it instantly.
That's the work. Strategy first. Design second. Always in that order.
entry point
$2,500 · 2 week engagement · Virtual
Your AI has a content problem. Your brand has a soul problem. This is where you fix both. In one focused 90-minute session, we build the foundation your brand (and your AI) has been missing. A positioning review, messaging clarity framework, service architecture review, visual direction audit, and recorded video walk-through of all findings.
Full engagement
Starting at $8,500 · 6–10 week engagement · Website design available as add-on
For organizations ready to stop piecing things together. We build the complete brand — strategy, identity, messaging, and guidelines — so your whole team shows up with clarity, consistency, and conviction.
ongoing partnership
Starting at $4,500/mo · 3-month minimum · Scales with your needs
For organizations that need strategic and creative leadership on an ongoing basis — without a full-time hire. Jess and the Apple & Anchor team become an embedded part of yours.
Apple & Anchor is led by Jess Redmon — a brand strategist and creative director who has spent two decades helping organizations figure out not just how to look good, but how to mean something. She brings a small, trusted team of designers, writers, and project managers to every engagement — so you get the thinking of a senior strategist and the execution of a full studio, without the overhead of a large agency.
We're probably your people if...
We’re probably not the right fit if you need a quick logo, the lowest price, or a vendor who just executes without pushing back. We’re a thinking partner first — and the work reflects that.
Your business has a point of view. A story. A reason it exists that no other business can claim. The Brand Foundation Intensive uncovers it — and builds the foundation that finally lets it come through.
How we helped real clients upgrade their brands and achieve success.
When your brand feels disconnected, it’s hard to market confidently or show up consistently.
This session bridges that gap—so you can align your visuals and voice with your values, and move into 2026 with purpose, connection, and clarity.